Paradise Center in Sofia, Bulgaria is the largest mall in Bulgaria and the Balkans based on gross leasable area. It opened doors on 28 March 2013. The main investors are Bulfeld, Sofia and construction company Comfort, Varna. The building is located in Hladilnika neighbourhood near the South Park. The infrastructure in the area is currently being upgraded by expanding of several boulevards and the metro system. Vitosha Metro Station of Sofia Metro line 2 has been servicing the shopping mall since July 2016.