The Telemax is a telecommunication tower built from 1988 to 1992 in Hanover. The tower was designed by Hans U. Boeckler and is 272 metres (892 ft) metres (892 feet) high. The tower stands on a 10 metres (33 ft) high base building, which brings its overall height to 282 metres (925 ft). The owner and operator of the site is Deutsche Funkturm (DFMG), a subsidiary of Deutsche Telekom. There is no observation deck on the Telemax. The building is of architectural interest due to its square surfaces. In 1997, Boeckler received cement-steel prize Die Kunst des Bewehrens for the tower's truss structure. Originally a substantially slimmer round tower was planned. However, when the plans were submitted for approval, the inscription Model Hamburg was allegedly still written on the plan. It was decided that only a Model Hanover was appropriate for the state capital and thus the planning of the telecommunication tower had to begin again. The Telemax is in the city's Buchholz-Kleefeld district, which is about 8 kilometres (5.0 mi) from the city center. It can be seen from all over this part of the city, and is an obvious landmark. It can be seen from the highway from about 20 kilometres (12 mi) away, from the A 2 near Lehrte, for example. The name of the previous radio tower in the city was changed to VW-Tower after this new tower went into service. The tower is illuminated in magenta, the corporate color of Deutsche Telekom AG, for special occasions, such as the Hannover Messe or CeBit.