Keszthely (Hungarian pronunciation; Slovene: Blatenski Kostel; German: Kesthell) is a Hungarian city of 20,895 inhabitants located on the western shore of Lake Balaton. It's the largest city by the lake and one of the more important cultural, educational and economic hubs in the region. Due to its favorable location and accessibility by both road and rail, Keszthely and the surrounding area is a preferred holiday destination. Though settled since at least Roman times (the Keszthely culture of Romance pannonian language), the first historical evidence of the town Keszthely dates from a 1247 document. Since 1421, Keszthely has been a market town. The Faculty for Agriculture of University of Pannonia is located in Keszthely. George Fejer, Hungarian author and librarian at the University of Pest, was born in Keszthely in 1766.